How Teslawatt transformed their SaaS and increased revenue

Came to us to transform its SaaS platform with a modern, intuitive UI/UX

‍Crypto

‍United states

TeslaWatt is a U.S.-based company providing fully solar-powered, zero-carbon Bitcoin mining infrastructure.

About the client

TeslaWatt is a U.S.-based crypto mining company committed to sustainable and cost-efficient Bitcoin mining. Operating from a 171-acre off-grid facility in Gardnerville, Nevada, the company runs on 100% solar power, offering zero-carbon energy infrastructure to miners around the world. TeslaWatt provides a cloud-based platform for users to monitor and manage their mining operations remotely with ease and reliability.

Challenge

Existing SaaS dashboard struggled to meet the growing expectations of a more diverse and technically savvy user base. The platform's UI was dated, cluttered, and lacked intuitive navigation. Users found it difficult to track mining performance, energy usage, and earnings in real time. Additionally, the mobile experience was inconsistent and didn’t support on-the-go decision-making, critical for their global clientele. These issues contributed to longer support cycles, lower user satisfaction, and lost opportunities for upselling premium services.

The solution

TeslaWatt partnered with a specialized UI/UX team to completely revamp their SaaS platform. The approach included:

  • User research & journey mapping: Conducted interviews and behavior analysis to understand miner workflows, pain points, and priorities.
  • Modern UI overhaul: Introduced a sleek, solar-themed visual language inspired by the company’s renewable mission, focusing on clarity, contrast, and minimalism.
  • Real-Time data visualization: Redesigned the dashboard with dynamic charts, system health indicators, and live metrics for hashrate, uptime, and energy savings.
  • End-to-end development & deployment: Our engineering team handled everything from front-end and back-end development to testing, optimization, and full production deployment on TeslaWatt’s cloud infrastructure.

Implementation process

The development process began with a two-week discovery and research phase, during which the team conducted stakeholder interviews, user surveys, and a detailed audit of the existing platform. These insights were used to define user personas and map out typical user journeys. Afterward, the UI designs were handed off to the development team with detailed specifications, and close collaboration ensured a seamless and pixel-perfect implementation over twelve weeks.

Results & impact

The redesigned TeslaWatt platform delivered immediate and measurable improvements across key business and user metrics. User engagement rose by 35%, with miners spending more time on the platform thanks to improved navigation, responsive design, and easy access to real-time data. Support tickets related to dashboard confusion dropped by 42%, freeing up internal resources and improving user satisfaction.

“Revamping our SaaS platform was a critical move as we scaled, and this team delivered beyond expectations. The new UI/UX is not only visually stunning but also incredibly intuitive for our users.

V. Radovic

Managing director

Design UX UI technology

To transform TeslaWatt’s UI/UX, the team used Figma for collaborative design and prototyping, Amplitude for user behavior analytics and feature tracking, and React to build a fast, responsive, and modular front-end experience.

Development stack

To build a robust, scalable, and responsive application, we selected a modern and efficient development stack optimized for performance and ease of deployment:

  • React.js
    We used React to build a fast, dynamic, and interactive user interface. Its component-based architecture allowed us to efficiently manage state, implement reusable UI elements, and deliver a seamless user experience across devices.
  • Node.js with Express
    The server-side logic is powered by Node.js and Express, enabling us to build a lightweight and performant API layer. Express provided the flexibility and middleware support needed to implement complex routing, authentication, and integrations efficiently.
  • MongoDB
    As a NoSQL database, MongoDB gave us the flexibility to store and manage unstructured data, which was crucial for rapidly evolving data models during the early stages of development. Its scalability and native support for JSON-like documents made it a perfect fit.
  • AWS Fargate
    We leveraged AWS Fargate to run containers without managing servers, allowing us to focus on development while benefiting from automatic scaling, improved security, and reduced operational overhead. This serverless container orchestration streamlined our CI/CD pipeline and deployment process.