Sendly boosts conversions by 55% with revamped SaaS website & branding

Sendly is a lightweight, powerful email sequencing platform built for sales teams, recruiters, and startup founders.

‍Email sequencing

‍United states

We helped Sendly clarify their messaging, redesign their website for conversion, and launch a modern, high-performing Webflow site that increased signups.

About the client

Sendly is a lightweight, powerful email sequencing platform built for sales teams, recruiters, and startup founders who need to send personalized email campaigns at scale. With a clean UI and powerful automation features, Sendly helps users create, schedule, and optimize multi-step outreach sequences, all from one intuitive dashboard.

Challenge

Despite having a strong product and steady word-of-mouth growth, Sendly struggled to convert site traffic into paying users. Key challenges included:

Unclear messaging: New visitors couldn’t quickly understand what Sendly did or how it differed from better-known competitors.

Outdated design: The UI didn’t reflect the modern, high-performing nature of the product.

Low conversion rates: Many users were dropping off without starting a trial or booking a demo.

Weak onboarding path: Visitors weren’t guided toward a clear next step, whether it was starting a sequence, booking a demo, or exploring integrations.

Underutilized product strengths: Features like smart throttling, reply detection, and built-in deliverability checks weren’t showcased, leading to missed opportunities for conversion.

The solution

We partnered with Sendly to build a new site designed to convert. Our approach included:

Clarified value proposition: We repositioned Sendly as the go-to tool for small teams who need big results, without complexity.

Focused page structure: We rebuilt the homepage, pricing, and product pages with conversion-first layouts and stronger CTAs.

Social proof integration: We added customer testimonials, real-world use cases, and recognizable company logos to build trust.

Modern visual identity: A cleaner, bolder design system helped communicate ease of use and professionalism.

Implementation process

We began by conducting a thorough analysis of existing website and user data to uncover pain points and opportunities. Collaborating closely with their team, we refined the messaging to better highlight key features and unique benefits. Using Figma, we designed intuitive wireframes and polished visuals that reflected energetic, approachable brand. The new site was developed in Webflow to ensure fast loading times, seamless responsiveness, and easy future updates.

Results & impact

The redesigned website delivered significant growth, with trial signups rising by 55% within the first month and bounce rates dropping by 34%. Visitors spent 2.5 times longer on product pages, indicating deeper engagement and better understanding of the platform’s unique features. This boost in qualified leads helped them accelerate user acquisition and build stronger relationships with small sales teams and startup founders.

"Waveant nailed the perfect balance of clean design, persuasive copy, and trust-building UX. The process was seamless, clear communication, smart discovery, and execution that exceeded expectations."

Steve Frey

Founder Sendly

Design UX UI technology

We utilized Webflow for a fast, responsive, and easily maintainable site. Figma was our go-to for designing wireframes and high-fidelity mockups, enabling smooth collaboration with Sendly’s team. We incorporated Hotjar to gain valuable insights into user behavior through heatmaps and session recordings.

Development stack

For this project, we choseto streamline design, development, and content managementall within a single platform. This approach allowed us to move quickly while maintaining full creative control and clean code output.

Webflow served as the foundation for building a fully responsive and visually polished website. Its native CMS capabilities made it easy for non-technical stakeholders to update and manage content, reducing reliance on engineering resources.

Native Infrastructure With Webflow’s hosting, we benefited from fast page loads, global CDN distribution, SSL encryption, and built-in version control, without needing to manage servers or external deployments.

Custom Enhancements & Integrations To go beyond standard functionality, we incorporated custom scripts and embedded third-party services for things like advanced form handling, analytics, and automation—giving us the flexibility of a developer-built site without the overhead.

Hotjar To better understand user behavior, we integrated for heatmaps, session recordings, and on-site surveys. This gave us valuable insights into how users interacted with the site and helped guide data-driven design and UX improvements.